Outernet London is a modern entertainment area in central London, close to Tottenham Court Road, known for its large scale digital screens and immersive visual experiences. It is designed as a public space where people can walk in and experience high-tech media displays without paying an entry fee.
The main attraction is the Now Building, which features huge wraparound LED screens that cover walls and ceilings, creating fully immersive environments. These screens display rotating content such as digital art, music visuals, cultural installations, and promotional events.
The district also includes live entertainment spaces like HERE at Outernet and The Lower Third, along with food, drink, and cultural pop-up activities. Another feature is the Now Arcade, a tunnel-like walkway filled with continuous moving digital displays.
Overall, Outernet London is often described as a “free immersive district” because it blends public space with advanced digital storytelling, allowing visitors to experience art and media in a fully surrounding environment.
