Living in Nigeria means constantly adjusting to an economy that changes almost daily. From food prices rising overnight to fuel scarcity affecting transport costs, money plays a central role in shaping how people live. Managing finances here isn’t just about numbers—it’s about survival, creativity, and resilience.
Side Hustles as a Way of Life
In Nigeria, one job is rarely enough. Many people run side hustles to make ends meet—selling clothes online, driving for ride-hailing apps, trading in the market, or freelancing. It has become part of the lifestyle: wake up, go to work, then find time in the evening or weekends to push the side business. Without extra income, it’s hard to keep up with daily expenses.
Saving Through “Ajo” and “Esusu”
Bank savings exist, but a lot of people still rely on traditional group savings systems. In “ajo” or “esusu,” friends, neighbors, or colleagues contribute money into a pool, and each person takes turns receiving a lump sum. It feels more reliable to many than formal banks, especially when trust and quick access are needed.
Living With Inflation
Prices rise faster than salaries. A bag of rice or a bottle of cooking oil can cost almost double within months. Because of this, families often buy in bulk when they can, cut down on eating out, and stick to local foods in season. Lifestyle choices are constantly shaped by the need to stretch every naira.
Technology and Mobile Money
Fintech apps like Opay, Palmpay, and traditional mobile banking have changed how Nigerians handle money. People pay bills, send money, and even run businesses directly from their phones. For many, this convenience has become part of daily living, reducing the stress of long bank queues.
Balancing Needs and Aspirations
Even with financial pressure, Nigerians don’t lose their spirit. Education is still a top priority, with parents sacrificing a lot to pay school fees. Weddings, birthdays, and cultural celebrations also remain important—people save, plan, and sometimes borrow just to make those moments happen. It shows that money isn’t only about survival but also about maintaining joy and tradition.
In Nigeria, finances and lifestyle are inseparable. Every decision—from what to eat to how to celebrate—depends on how well people can adapt to the economy. Yet, despite the challenges, Nigerians continue to show resilience, creativity, and hope for a better tomorrow.
